Agency Mission Statement:

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​My core philosophy is that bookings do not come from likes. They come from leverage. Promoters, booking agents, and festival programmers still rely on reputation, third-party validation, press history, and proven performance consistency. Social media supports this — it does not replace it. I use PR as a booking tool. Every campaign is designed to increase perceived demand and make promoters feel confident saying "yes."

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My approach is not about chasing viral moments. It is about building sustained demand, industry trust, and booking momentum that supports both nightclub shows and major festival opportunities.

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Legacy & Industry Media Strategy

Established electronic music media still carries significant weight with promoters and festival buyers. I focus on placements that build authority: respected publications, DJ-centric platforms, radio features, and meaningful interviews — not throwaway premieres.

Selective Digital & Social Strategy

Artists do not need to post every day. I use social media selectively as proof, not performance. Posting focuses on releases, press highlights, confirmed gigs, and career milestones.

Festival Positioning Strategy

Festival bookings are built over time through visibility, credibility, and trusted recommendations. I help position my clients' releases and press so festival programmers recognize relevance and momentum.

Why My Experience Matters

With 36 years inside the electronic music industry, I understand how promoters, agents, and programmers think. I know which media outlets matter, which trends last, and how to build careers that outlive hype cycles.

Investment & Engagement Structure

My agency's PR work is structured as a monthly retainer, reflecting the ongoing relationship-building, strategic planning, and execution required to deliver real results.

Services

Public Relations / Earned Media

Strategic editorial placement across all major media formats, including digital and blogs, radio, podcasts and on-demand audio, print, television, film, and books.

Services include copywriting and editorial development such as press releases, promotional copy, label copy, biographies, EPKs, and related materials.

Radio Promotions

Targeted promotion of artist releases to all radio formats.

Includes in-studio interviews, live and remote broadcasts, and coordinated on-air appearances.

Streaming Promotions

Growth-driven promotion across all major digital service providers (DSPs) to increase streams, views, and engagement.

Includes playlist pitching and curation.

Social Media Integration

Content creation and strategic amplification across social platforms to maximize reach and engagement.

Includes influencer identification and activation.

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Services Beyond PR & Publicity

Artist Management

Full-service, client-centric artist management with a holistic approach.

Includes brand development, positioning, and continuity across all platforms, as well as on-trend brand makeovers and enhancements.

Tour Management

Coordination with booking agencies to manage advancing, technical and hospitality riders, accommodations, ground transportation, security, and on-the-road logistics.

Special Event Production

End-to-end event production tailored for clients with finite or fixed budgets, without compromising execution or impact.

Media Buying

Strategic advertising placement across print, digital, television, radio, outdoor/out-of-home, and on-site event activations.