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WELCOME
TO
EMILY TAN
MEDIA RELATIONS

A Leading Boutique PR, Radio Promotions & Playlist Servicing Agency in the U.S.

Dedicated To

EDM | Electronic Dance Music

EMILY TAN Media Relations is a leading "boutique" PR, radio promotions & playlist servicing agency in the U.S. specializing in EDM music, artists and DJ/nightlife culture.

 

ABOUT EMILY TAN MEDIA RELATIONS

Full-Service PR, Radio Promotions & Playlist Servicing Agency

EMILY TAN Media Relations is a leading boutique PR, Radio Promotions & Playlist Servicing agency in the U.S., specialzing in EDM (electronic dance music) DJs, artists and organizations.

 
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CLIENT ROSTER

Past & Present

EMILY TAN Media Relations full roster, alphabetically:

ALEX M.O.R.P.H.
ALL LIVING THINGS
ALY&FILA
ANDAIN
ANDREW RAYEL

ARMADA MUSIC
ARMIN ONLY INTENSE (ALDA EVENTS)
ARMIN VAN BUUREN
ATB (KONTOR Records)
AVIAN INVASION
BETSIE LARKIN

BLACK HOLE RECORDINGS

BRUNO MARTINI
BRUSSELS AIRLINES (TOMORROWLAND 2017, 2018)
BT
CEDRIC GERVAIS
CEVIN FISHER

CHARLY BLACK

CHER LLOYD
COSMIC GATE
CRYSTAL WATERS
DASH BERLIN
DVRKO
ENFERNO (DJ for MADONNA)
ESTEE LAUDER
FATUM
FERRY CORSTEN
GATTUSO
GIORGIO ARMANI
GIUSEPPE OTTAVIANI
ICE-T
IVANO BELLINI

IZA
iZOTOPE INC
JES

JESSA LE CARRE
JOHN DAHLBACK
KENZI SWAY
LODATO
MANUFACTURED SUPERSTARS
MARKUS SCHULZ
MaRLo
MARO MUSIC
MARQUEE NEW YORK
MARQUEE NIGHTCLUB & DAYCLUB LAS VEGAS
MARTIN JENSEN
MATISSE & SADKO
NEW WORLD PUNX
NKRIOT
OSCAR DE LA RENTA
PAUL DAMIXIE
PAUL OAKENFOLD
PIONEER DJ ARTMIX 2013, 2011
PIONEER SVJ-1000
REDONE
RICHARD DURAND
ROBBIE RIVERA
RYAN FARISH
SEBASTIAN DOBRINCU
TASADI
THOMAS GOLD

TIMBALAND
TOMMY CAPRETTO
TOMMY LEE (Mötley Crüe) & DJ AERO
TRAVELER
TRITONAL
ULTRA RECORDS

UNIVERSAL MUSIC GROUP (AUSTRALIA)

UNIVERSAL MUSIC GROUP (U.S.)

 
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EMILY TAN on-air at Dash Radio

 

PRESS

Media Coverage

EMILY TAN Media Relations in the news...

DIGITAL JOURNAL

July 3, 2020

Journalist Markos Papadatos profiles EMILY TAN of EMILY TAN Media Relations in recognition of the veteran publicist's 30-year anniversary.

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RAVER MAGAZINE

July 4, 2020

RaverMag editor-in-chief, Michael Beas, profiles EMILY TAN on the 30-year anniversary of her industry-leading PR & radio promotions agency.

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THEDJLIST

July 4, 2020

TheDJ List journalist and photojournalist, Rachel Golden, sits down with EMILY TAN of EMILY TAN Media Relations to commemorate the 30th anniversary of her boutique PR & radio promotions agency.

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EDM.COM

August, 2020

EDM.com's editor CT Harvey chats with EMILY TAN on being "the gold standard" for music publicists on the 30-year anniversary of EMILY TAN Media Relations agency.

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ONEEDM

October, 2020

OneEDM's Steve Matos speaks with dear friend & established PR agency principal, EMILY TAN, on reaching the 30-year milestone of TAN's eponymous agency.

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PRESS

Media Coverage

Press coverage achieved for clients...

DJ TIMES MAGAZINE

May, 2020

DJ Times editor-in-chief, Jim Tremayne, gets an exclusive "in the studio" interview with mysterious new artist, DVRKO.

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EDM.COM

June, 2020

MARO MUSIC speaks with CT Harvey of leading electronic dance music publication, EDM.com, about his latest release, running his Addicted To Music Studios and his hardware company, Bettermaker.

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DIGITAL JOURNAL

June, 2020

DigitalJournal's entertainment editor, Markos Papadatos, speaks with TRAVELER MUSIC about his latest release and OutsideIn Movement.

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TESTIMONIALS

Client Endorsements

"We got Emily Tan rollin' with us, you know, number-one PR person in all of music. So she's gettin' us all the press......I try to work towards greatness."

Ice-T - celebrity icon, actor, rap legend, music producer

"Emily Tan is extremely passionate about life and she gives total dedication to her work. Emily's always so full of positive energy! It was a joy having her on my team. She's like a lion when she's fighting for you."

Armin van Buuren - DJ, music producer

"Emily Tan was my publicist (for my DJ project with Aero) and she works really hard!!! We're still good friends to this day. Emily's got a sick drive and energy and she just won't quit! She's great to have around!"

Tommy Lee (Mötley Crüe) - drummer, musician, DJ

 

TESTIMONIALS

Endorsements from Media Professionals

"Emily is 'bar none' the best EDM Publicist I have ever had the pleasure of dealing with. I’m not a fan of the saying “they gave 100%” because that’s just plain impossible but Emily comes close. Her dedication, attention to detail, commitment and the “client comes first above all else” mentality that she delivers is legendary. Our work with Emily can extend into many days in a row and she has relentless commitment and energy on the last day for her clients as she did on the first day. Simply amazing! She actually sets the bar too high! Emily no doubt is the 'Queen of EDM'!"

Ian Howfield - Executive Producer, "Vegas Vibe," NBC-TV

"If you are lucky enough to work with Emily, she will change the way you feel about public relations forever. It was a pure thrill covering the launch of Armin Van Buuren's Intense tour here in Los Angeles. She was able to give our TV station incredible access needed to make a great video piece for our broadcast and online. The segment was one of the most viewed and shared stories so far this year, and one that can carry our station's initiatives in covering the positive aspect of the EDM scene. I was thrilled to see her again shortly after Armin's tour when we covered Markus Schulz's announcement of Scream II in Hollywood. Her communication and follow-up was top notch professional. I want more! MORE!!! Thank you Emily--see you next time you're in LA."

Patrick O'Brien - Digital Director, KTTV Fox Television Stations

"Emily is one of the best individuals in the business. She's smart, organized and very professional. I wish there were more people like her. It was a real pleasure to work with her."

Francisco Quijada - SPOTIFY Project Manager, former Producer NBCUniversal and Viacom

"Working with Emily is an experience like no other. Her professionalism, business ethic and consistent communication is superb for a radio professional like myself. I've had the opportunity to work with Emily in multiple occasions and she always delivers above and beyond all expectations. The roster of individuals she represents speaks volumes, but her passion and dedication to her clients and business is what stands out the most and it is valued tremendously."


Hector "DJ CO1" Minjarez - Programming (Entercom, Las Vegas); National Mixshow DJ (Zach Sang Show, Westwood One

"Emily’s a pro. From her long list of diverse, industry connections to her ability to see any project thru, Emily delivers the goods, both for clients and media outlets."

Jim Tremayne - Editor-In-Chief, DJ Times Magazine & DJTimes.com

"Emily Tan [is] a renowned print journalist, publicist, and an all-out music industry beast...we are staunch supporters of Em and vice versa."

Jason Heffler - Editor, EDM.com

 
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IN-THE-FIELD WITH THE ARTISTS

Emily Tan with JES (singer/songwriter Jes Brieden) at Miami Music Week, Miami, FL, 2019

 
 
 
 
 
 
 

EMILY TAN MEDIA RELATIONS

Scope-of-Services Menu

**NOTICE: Some services below may be termporarily unavailable or altered due to the current government-mandated social-distancing & heath regulations as a result of the global Covid-19 pandemic.**

General scope-of-services menu provided by EMILY TAN MEDIA RELATIONS. Please note all campaigns are tailored for each individual client’s needs and budget:


* ARTIST DEVELOPMENT -- end-to-end coordination of image and branding including photoshoot with wardrobe and stylist, expert branding and fashion guidance, graphic design and business counseling.


* TOUR SUPPORT – pitching to local media outlets, per market, in advance of artist’s tourdates (i.e. for preview coverage to help sell tickets) and/or post-show editorial review coverage.


* ONSITE INTERVIEWS - arranging onsite interviews, social media content, and/or photos/videos (i.e. for review coverage post-performance).

* RADIO SERVICE - servicing of singles to FM, satellite and streaming/digital radio in the U.S. & World.


‎* RADIO MIXSHOW SYNDICATION – pitching and placement of artist-produced weekly RADIO mixshows (U.S. & World).


* PLAYLISTING – servicing official releases to the PLAYLISTS of the major streaming services (i.e. SPOTIFY, SOUNDCLOUD, TWITCH, YOUTUBE, etc.)


* PLAYLISTING to RADIO MIXSHOWS – pitching and placement of artist-produced singles/releases to RADIO mixshows (FM radio, digital radio, satellite radio, etc.)


* RADIO EVENTS, IN-STUDIO VISITS & LIVE BROADCASTS – pitching IN-STUDIO visits and/or IN-STUDIO performances at RADIO station studios; executing meet/greets with fans onsite at RADIO stations, hosting contests and sweepstakes/promotions with RADIO stations; etc. Participating in “LIVE REMOTE” broadcasts from festivals, clubs or other remote locations.  Purpose is to build and maintain artist’s identity with key RADIO programmers.


* RECORD POOLS – servicing to global digital record pool(s) reaching over 50,000 active paying members. Includes feedback and analytics reporting.


* DIGITAL MEDIA – pitching the artist’s single(s), releases, upcoming performances (etc.) to all digital media, including blogs, Internet-based radio, Internet-based video channels, online streaming services, etc.


* SOCIAL MEDIA INTEGRATION – leveraging the artist’s exposure via various media outlets and their related social media platforms; SEO (search-engine optimization), etc. for the purpose of engaging fans and exposing the artist to an audience inside and outside of his/her organic fanbase.


* PRINT MEDIA – pitching the artist’s single(s), releases, upcoming performances (etc.) to all print media, including print newspapers, print magazines, etc.


* TV/TELEVISION – pitching the artist’s single(s), releases, upcoming performances (etc.) to broadcast, cable, on-demand and/or online streaming services.


* OVERALL PUBLICITY - publicizing the artist’s album, EP, compilation, remix, singles and/or live performances/concerts/tours to all forms of media. Includes “CAUSE-RELATED MARKETING” if the artist is involved in any nonprofit work with charity organizations.


* INDUSTRY ORGANIZATIONS – working with music and entertainment industry organizations.


* CONTENT CREATION - writing and issuing of press releases and composing of all promotional verbiage.


* PROMOTERS – working in conjunction with event promoters to maximize press coverage at the events where the artist is scheduled to perform. Includes interaction with fans (i.e. meet/greets, contests, etc.) Select dates will be agreed-upon with artist management in advance.


* WIRE SERVICE DISTRIBUTION – distributing across the U.S. “wide” via satellite wire service of official, approved press releases and reporting of related analytics.


* LIVESTREAMING & VIRTUAL "LIVE" EVENTS – producing events for mutually agreed-upon promotions in select markets including all aspects of pre-press, onsite press and post-event media coverage. (Additional budgets may apply.)


* ADVERTISING & MEDIA-BUYS – negotiating for the best pricing, overseeing artwork creation and placement and executing advertising-spends in digital, broadcast and print media.


* LIAISE with EQUIPMENT & SOFTWARE MANUFACTURERS -- liaising with industry manufacturers on behalf of artist seeking product, sponsorship, event participation or other involvement.


* DIRECT-SERVICE to Dash Radio's 'ElectroCity' channel for singles and/or DJ guestmixes. All airplay is contingent upon approval by radiostation's program directors and are NOT guaranteed by EMILY TAN Media Relations. Dash Radio cumes are in excess of 50M listeners-per-month (U.S.)


* FEE STRUCTURE – Minimum term is 6-months. Retainer fees are non-refundable. Billing periods begin on the 1st day of each month. Invoices are due on the 1st day of each month for services rendered in that month. (Monthly invoices are issued on the 20th day of the preceding month.) Example: On March 20th, invoices “due April 1st” are generated for services rendered in the period April 1st—30th. On April 20th, invoices “due May 1st” are generated for services rendered in the period May 1st—31st, and so on.

Please contact us for a pricequote and to discuss a tailored campaign, below.

 

CONTACT

New York City, NY

917-318-3758

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917-318-3758

©2020 by EMILY TAN Media Relations, New York City, NY (U.S.)